MPBS

Programme Overview

Why has cross media become the default mode for any kind of content production and distribution? What do we mean by cross media? How do cross media strategies change the way we develop, produce and distribute films and other forms of content?

We will look into the prospects and challenges in creating a total experience for audiences and users and into the benefits of building a new value proposition in a highly competitive media environment.

The chosen participants/teams will come to the 5 day workshop in Ronda, Spain, to look for answers to the most pressing questions aroused by the new multi platform environment. The Aim of the course is to build a content universe from their initial idea, to understand who their target audience is, what their users expect and how films, games, the Internet and mobile platforms best interact in optimizing the commercial success of their audiovisual projects.

In order to best accomplish our goals the workshop is structured as follows:

Input presentations

The four course experts, each covering one of the media formats, will dedicate a half day each to analyse cross media potential in films and games and present case studies on working cross platform via the Internet and mobile. After each session the participants will discuss how these best practise examples can be applied to their projects.

Coaching

Participants will meet with each course expert on group or one to one sessions, to get a format specific coaching, to further develop their projects' cross platform potential, solve project explicit problems, identify additional revenues streams and necessary financing partners.

Pitch Presentations

After the teams have undergone a parallel personal training in the art of the pitch they will present their revised projects in seven minute public sessions to all participants.

The Expert's Input Presentations will address the following questions:

Film / Television

How can film audiovisual stories travel across platforms? Who is the audience and how can it be reached and engaged? Which new types of content exist and how can they help to increase the marketing efficiency of films? How to make best use of the interaction with games, the Internet and mobile content? Where is the benefit of involving brands and what are brands looking for? Which additional revenue streams can be opened and what are the potential financing partners to be attracted by applying cross media strategies?

Internet

Which types of content work on the internet? What do content producers need to consider when designing spin-off or original internet content? How important are social media platforms and how can online communities be involved in the financing and distribution of films and content? Are on-demand distribution a blessing and micro payments a curse? Are there proven business models generating reliable revenues streams and convincing financing partners to come on board?

Games

How are games designed and produced? What is the difference between console games, browser games and the other type of interactive entertainment? How long does it take to develop a game and how much does it cost? Which role do game communities play and how are MMOGs (massively multi-user online games) developed? Which potential lies in Web3D and community based entertainment? How are game communities built and managed? How to attract in-game-advertisers and financing partners and how to open other additional revenues streams?

Mobile

How do mobile devices change the way we consume content? Which types of content work on the mobile? What do users want? Which are the latest success stories for mobile content? What is different in producing made-for-mobile content? How to create a release strategy which best uses the mobile platform in a cross media universe? Which business models are proven and which revenues streams are attractive? Does the mobile provide potential distribution and financing partners?

Day Five ends with a Farewell Dinner to celebrate the team's accomplishments.