MPBS

In order to assure the success of the workshop, experienced trainers have been recruited to supervise the group work, take the teams through difficult phases in the content development and assist the interaction with the extra experts.

Course Director

Juliane Schulze. Peacefulfish. Germany.

Juliane is Senior Partner and Consultant at peacefulfish, specialising in creating innovative financial instruments for the film and content industry.  She is dedicated to develop sustainable strategies supporting the European film and media industry.

In the past 15 years she has been working in film financing, business consultancy for film production companies, strategic advisory for funding institutions and media regulatory authorities and for digital platforms.  She worked on projects of the IST Programme of the European Union and developed several international profiling and positioning strategies for countries and regions e.g. in Asia, Europe and in the United Arab Emirates.

She co-organised several Investor Pitches at International Film Festivals and at the Co-Pilot program in Barcelona.  She co-organised the international film finance conference series Global Film Finance in Berlin and Cannes.

Juliane previously co-founded a marketing agency specialised in film promotion (now part of ABC EuroRSCG).  She was head of programming at Europe’s first internet TV channel. She has a strong background in independent film production in Germany and the US and co-authored numerous film scripts.

She supports the business development of the company and is Project Director and Senior Consultant in many peacefulfish film and content projects, studies, regional advisories, and business training events.  She is an expert at the Creative Coaching Centre in Berlin as well as at the Mediatech Investment Forum and holds financing and investment seminars at the Binger Filmlab in Amsterdam.  She also lectures Cross Media Content Production and Financing at the Media Business School in Spain and frequently speaks at Cartoon Movie and Cartoon Finance and at various international film festivals and business summits as well as at the Frankfurt and London Book Fairs.

On previous editions:

Inga von Staden, Filmakademie Baden-Württemberg

Inga von Staden is based in Berlin, Germany. She studied Agricultural Science in Jerusalem and Film in New York and has since then worked in the media and event sectors TV, games and internet holding a wide range of jobs as author, concept or, creative producer, consultant and lecturer. After founding and directing the Media funded programme "Academy of Converging Media" at Deutsche Film- und Fernsehakademie, Berlin (dffb), she joined the regional media council, Medienboard Berlin-Brandenburg for 3 years in 2004 to coordinate their activities to support the new media industries. Today Inga von Staden works as an innovation consultant and directs the 4-year-studies programme "Interactive Media" at the Filmakademie Baden-Württemberg. Her special interest apart from the impact of convergence on media is the role of media in and for sustainability.
Inga von Staden has written, published and lectured on subjects as "The Story That Writes Itself - On Artificial Intelligence", "Games - Where Media and Technology Meet" "Games - Designing an Experience" or "Limitless - Animation Meets the WWW" among other. She is a curator for the section on "Media Future" at the fmx, Europe's most renown conference on Animation, Effects, GAmes and Digital Media. And she is an assessor for software-based media projects with the funding programme PROfit of the Investionsbank in Berlin (IBB).


Raimo Lang, YLE, Finland.

Raimo Lång is a writer, developer and dramaturge/producer living in Helsinki. He is currently the creative director for the internal program development unit innovating the Finnish Broadcasting Company (YLE). He is also the coordinator and workshop leader of the EU-funded program training European television professionals for television's future. The program is co-produced by the BBC, the Hilversum Media Academy (The Netherlands) and the Media Lab at UIAH. Prior to that, Raimo Lang held a professorship on interactive media and communication at the Media Lab of the University of Arts and Design Helsinki.
Raimo Lång has done research, concept development and training on interactive media, in particular on interactive television and social narration since 1995. His projects include fact and fiction for interactive television, TV over IP and cross-media platforms. His design contribution ranges from character generation and interaction design to communication strategies and patented narrative database systems. He has also written and directed thirteen fiction and documentary films for audiences in Finland and abroad. He was a member of the MEDIA trainers' workshop: New Media run by La Femis (Paris).

Trainers

Michael Rueger, independent interaction designer, Berlin

Michael Rueger left his linear life of a TV & Advertising Producer (NDF, Grundy UFA, BBDO, etc.), in 1999. Since then he has been living for Interactive Media and Games. Today he creates, develops and produces interactive and cross-platform content, such as Games, Webshows, mobile Entertainment, ARGs and Virtual Worlds for production studios, publishers, ad agencies and international media companies. He lectures at the Filmakademie Baden-Württemberg and the Hamburg Media School (HMS). He is also a regular speaker at international festivals and conferences, ie Cartoon Masters or fmx.

Teut Weidemann, independent games consultant, Düsseldorf

Teut Weidemann was one of the first persons in Germany to hold a job as a game designer/producer. In 1987 he headed the development of Softgold and Rainbow Arts, the largest developer/publisher in Germany at the time where he oversaw more than 32 releases, most of them for the Amiga, ie Katakis, Denaris, X-Out, R-Type (conversion), Spherical, M.U.D.S. and Conqueror. Some of them were his design. He later designed Panzer Elite, an international success published by Psygnosis. In 1996 he founded his own development studio Wings Simulations and bought back the rights of Panzer Elite from Psygnosis to rerelease the Panzer Elite Special Edition. In 2000 he sold his company to Jowood AG where he worked on a range of titles, ie Spellforce 1 and Gothic 2. In 2004 he released Söldner, an online shooter. In 2005 was asked to step into CDV AG, a German publisher, as CTO. Teut Weidemann has successfully founded and supervised dozens of game communities and has been immersed in the development of MMOGs (massively mult-user online games) thus he has beome a specialist in Web3D, community based entertainment, community building and management.
Today Teut he works as a consultant to the games industry. He speaks at national and international conferences.  He is also the project mentor for the studies programme Interactive Media at the Filmakademie Baden-Württemberg.