MPBS

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MPBS

What is the MBS

One of the foremost training and R&D centres in Europe, the Media Business School has the backing of the MEDIA PLUS Programme of the European Union, the Instituto de la Cinematografía y de las Artes Audiovisuales de España (ICAA), the government of Andalucía and the City of Ronda (Malaga). The Media Business School also has the support of various leading companies and key players in the European audiovisual industry.

As a training centre, the MBS has had a lasting impact on the careers of over 3000 European audiovisual professionals. The courses organised by the MBS offer the highest available calibre of training and are designed to boost the projects and careers of AV professionals while catering to both the needs of entry-level professionals as well as those of experienced producers and executives of the industry. The MBS regularly co-operates with professionals and institutions from Europe and the Americas, and has a longstanding tradition of recruiting some of the world’s leading AV professionals as instructors.

The MBS offers a complete set of training and consulting programmes that range from entry-level specialisation courses to intensive training for experienced producers and executives, which includes the prestigious Master in European Audiovisual Management (MEGA). In addition, the MBS organises many training activities for and with a number of institutions and organisations around the world.

The MBS has published an extensive collection of professional books, manuals and reference guides for all those working in the film, television and multimedia industry. MBS publications have been praised by professionals as invaluable tools to all those dedicated to the media sector.
Find out more about our latest Professional Manuals and the now complete Media Business files series, whose early issues are now available online.

 

What is MPBS

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MPBS is a five day workshop for producers of audiovisual media to enhance their skills in building business models for the development of 360º content, the financing and marketing of linear and interactive formats and the distribution in more than one market.

With the development of digital technology the media sectors are converging and audiences expect to gain access to desired content anywhere at anytime. Producers of film, television, game, mobile and other media are under increased pressure to develop content that can be released internationally and on all platforms to reach their audience. This program will give them:

• means to build the commercial value of their projects

• insight into innovative business models and markets for cross-media content

• know-how in structuring transmedia projects within digital release windows

• techniques for using social media for financing and distribution of cross-media content

• overview of linear and interactive formats in current and potential markets

• creativity methods to think, innovate and design transmedia content

• understanding of new financing models and cross industry partnerships

• insight into the different production methodologies

• skills to supervise production phases and a team through the process

• tools to analyse user behaviour, define user profiles and engage different users

• approaches and exercises on how to catalyze user generated content and activity

 

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