With the development of digital technology the media sectors are converging and audiences expect to gain access to desired content anywhere at anytime. Producers of film, television, game, mobile and other media are under increased pressure to develop content that can be released internationally and on all platforms to reach their audience. This program will give them:
• means to build the commercial value of their projects
• insight into innovative business models and markets for cross-media content
• know-how in structuring transmedia projects within digital release windows
• techniques for using social media for financing and distribution of cross-media content
• overview of linear and interactive formats in current and potential markets
• creativity methods to think, innovate and design transmedia content
• understanding of new financing models and cross industry partnerships
• insight into the different production methodologies
• skills to supervise production phases and a team through the process
• tools to analyse user behaviour, define user profiles and engage different users
• approaches and exercises on how to catalyze user generated content and activity
