MPBS

Some answers for the big question. Where is the money in cross-platform content?

Thanks to digital technologies, content can suddenly travel across a whole range of media and platforms. But how can you reach your audience in a fragmented market environment?

Are we changing analog euros for digital cents?

What are the business models for content producers in the multi platform environment?

What is the most efficient way of monetizing your content in the digital marketplace?

This high-level workshop has the answers. Aimed at producers, designers and directors of audiovisual content, it offers new perspectives and expert advice for actual and current projects of the participants. The Multi-Platform Business School is organised by the Media Business School (MBS) in Ronda, Spain, one of Europe’s prime training institutions.

New markets – new business models – a new set of mind

In an age of converging media, a multi-platform approach has emerged as the most promising business model for digital content creation. But even experienced professionals are sometimes daunted by the brave new world of complex options. The Multi-Platform Business School will give you a clearer picture of the chances and the actual potential of your projects – both in terms of formats and international cooperations. The workshop will focus on the business aspects of multi-platform content, with a special emphasis on how to appeal to and engage the digital native user to maximize the commercial value of your property. Starting from a thorough analysis of the diverse markets and production environments for film, TV, web, games and mobile content, the five-day event takes participants through all the stages of developing user-centred, cross-media content – ideally based upon the attendees‘ own projects in the making. The Multi- Platform Business School will be held from August 3 to 7 in the beautiful city of Ronda, Spain.

One of the foremost training and R&D centres in Europe, the Media Business School has the backing of the MEDIA PLUS Programme of the European Union, the Instituto de la Cinematografía y de las Artes Audiovisuales de España (ICAA), the government of Andalucía and the City of Ronda (Malaga). The Media Business School also has the support of various leading companies and key players in the European audiovisual industry.

As a training centre, the MBS has had a lasting impact on the careers of over 3000 European audiovisual professionals. The courses organised by the MBS offer the highest available calibre of training and are designed to boost the projects and careers of AV professionals while catering to both the needs of entry-level professionals as well as those of experienced producers and executives of the industry. The MBS regularly co-operates with professionals and institutions from Europe and the Americas, and has a longstanding tradition of recruiting some of the world’s leading AV professionals as instructors.

The MBS offers a complete set of training and consulting programmes that range from entry-level specialisation courses to intensive training for experienced producers and executives, which includes the prestigious Master in European Audiovisual Management (MEGA). In addition, the MBS organises many training activities for and with a number of institutions and organisations around the world.

The MBS has published an extensive collection of professional books, manuals and reference guides for all those working in the film, television and multimedia industry. MBS publications have been praised by professionals as invaluable tools to all those dedicated to the media sector.
Find out more about our latest Professional Manuals and the now complete Media Business files series, whose early issues are now available online.